There are people, who directly believe what is transmitted without any critical personal stance, retaining a more positive attitude towards the advertised product, with significant effects on sales in subsequent periods.
In all this, advertising reduces the perceived risk for the buyer and for the seller. In so doing, massive advertising of already known firms is an entry barrier for new firms, even if they offer superior quality goods, which are simply disregarded by indifferent consumer.
Some would say that the best advertising for a restaurant is the queue in front of it waiting to sit, not a billboard boasting "high quality" dishes.
Banks could be reluctant to finance costly advertising campaigns for new products of uncertain success thus indeed reducing their chances of success. Impact on behaviours and outcomes Micro level By providing a mix of information and persuasion, advertising impacts almost all phases of the decision making process of the consumer.
The connection is offered by a "trustworthy" brand, whose heavily advertised logo is what reduces the complexity of multi-criteria choice to a simple gesture.
More significantly, advertising connects a good to a need, suggesting that by consuming the good the need will be fulfilled. The term above the line ATL is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as below the line BTL.
Sometimes, it make easier to reach the good, e.
It represents a major source of income for radio and television channels and the press, possibly making them more independent from government influence but aligning them to business interests. It is the world's earliest identified printed advertising medium.
Indifference curves do not shift because of advertising. Advertising reminds - to the already convinced consumer - the pleasure it brings, so stimulating re-purchasing.