Implementation of crm in axis bank

Saksham software axis bank

Product offerings of this business segment aim at providing customized transactional banking solutions to fulfill customers business requirement. Presently, 17 programs are running in the field of livelihood covering districts in 17 states. The total system as a whole should decide what product to make or what service to offer, what should be the quality involved, what should be the price, what markets and customers to target upon and similar other issues. People involvement at all levels is essential for the success of a CRM program. Visual Branding Various themes, contrasts, elements and forms were explored along with brand guidelines to shape up a balanced visual branding for the apps. The Foundation is constantly engaged in identifying the right target group and ensuring that support reaches the ultimate beneficiary. The segment continues to be one of the key drivers of the Banks growth strategy, encompassing a wide range of products delivered through multiple channels to customers. Axis Leadership Practices ALPs are defined for employees at different levels of the hierarchy to promote desired behavior and to facilitate an objective assessment. The representative offices and strategic alliances with banks and exchange houses in the GCC countries cater to the large Indian Diaspora and promote the Banks NRI products. Business banking: The Bank accepts income and other direct taxes through its authorized branches at locations and central excise and service taxes including e-Payments through 56 authorized branches at 14 locations. Exhibitions of various NGOs are held at the Corporate Office and other offices of the Bank, to provide a platform to these NGOs for exhibiting their products and popularize their work. The bank incurred INR A customer is the final arbiter of quality, value and price of product or service. For effective functioning of an organization, it has to identify and manage numerous linked activities with the help of different processes for accomplishing its goal.

As on 31st Marchthe Bank had opened Who is a customer? The financial inclusion initiatives of the Bank are aimed at enabling customers in rural markets to use formal banking channels for their banking needs such as savings, payments, credit and insurance.

As on 31st March7, officers of the Bank have enrolled for Axis Cares with a monthly collection of Rs. The attrition rate in Axis Bank is approx.

Visual Branding Various themes, contrasts, elements and forms were explored along with brand guidelines to shape up a balanced visual branding for the apps. To achieve the objectives of increasing the business reach, consistent growth of portfolio and maintaining quality of assets, business, credit, operations and collections functions in this business are handled independently.

Process approach A process transforms an input into desired output by the use of resources, energies and time. A young workforce with an average age of 29 years and the Banks policy of being an equal opportunity employer continues to significantly contribute towards emergence of the Axis Bank brand.

Presently, the Foundation is running 40 programs across districts in 19 states, targeting 7, 27, beneficiaries. Foreign Institutional investors FII held approx. The average age of an Axis Bank employee is 29 years.

principles of crm in banking
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CRM for Banking